Paid Search

How It Works
  • Through comprehensive keyword and competitor research, our Paid Search team ensures your brand appears in front of highly relevant traffic at exactly the right time, helping you capture new customers profitably.

  • We break your website down to it’s core, ensuring exposure at any stage of the funnel. We work to cover you on category/vertical terms in addition to ensuring full coverage of brand traffic. The goal? Turn Paid Search into an efficient conversion driver of net-new customers.

  • From keyword research to execution, our experienced team handles everything on your behalf, with your specific KPI’s being top of mind.

  • Data is our forte: We build custom performance dashboards giving us insight into W.o.W and Y.o.Y trends to direct budget allocation.

$108M

in spend

200+

DTC Brands Managed

A Paid Search Strategy Designed For Scaling

Through comprehensive keyword and competitor research, our Paid Search team ensures your brand appears in front of highly relevant traffic at exactly the right time, helping you capture new customers profitably. We call it “The Growth Loop”:

Account Analysis

We analyze your entire business and vertical. It starts with the ad account, identifying underserved campaign types, bid targets and keywords for untapped potential.

Production

We write compelling, relevant and persuasive ad copy that increases your ad relevancy score. With a multitude of headlines that captures your brand voice, it compels users to click and take action. For Demand-Gen and Performance Max Campaigns, we work closely with our creative team to provide a constant flow of content.

Execution

Our search strategists go-to-market with approved ads, constantly monitoring how each keyword performs on an individual level, and optimize the RSA’s based on asset performance. We develop a comprehensive media plan at the start of each month outlining where and when we are spending your allocated budget. We scale the winners and cut the losers.

Analyze, Report & Communicate

Our custom dashboards provide us insight as to the true lift in your account. We analyze your account on a daily basis with the motto “No Two Down Days!” and provide comprehensive reporting on a weekly & monthly cadence. Communication is key throughout this process, where we outline our immediate actions and recommendations based on results.

Our
Playbook.

Perform A Comprehensive Creative Audit

1

Develop A New Creative Strategy

2

Produce Data-Backed Direct Response Ads

3

Perform Creative Analysis

4

Iterate Continuously

5

Build Upon Winning Concepts

6

Happy Customers

Ready to supercharge your Growth?